Step 1 - Make new file (my is 400¡Á400px)
Step 2 - Make path with Pen tool (find Pen tool
Step 3 - Grab Text tool (find Text tool here) and type some dots Tahoma 20px Crisp Anti-alias
Step 5 - Make kerning (-25)
Step 6 - Attach text to path: Select both path and the text objects -Go to menu Text » Attach to path
Step 7 - Change Fill to Linear gradient (#D1C098 - #E9E1CF) Texture "Grain" 40% and Stroke to 1px./soft #CDC7BC
Step 8 - Add "Inner Bevel" live effect Edge - Smooth, Width=7, Contrast=70%, Softness=2, Angle=108, Button preset - Raised
Step 9 - Add "Sharpen" and "Curves" live effects. See Figure below for Curves settings.

Step 10 - We are ready! Now try to add shadow and further enhance composition. With Fireworks 8 you can change the shape of rope at any time. Remember to have fun and experiment. My main goal is to teach you powerful and useful techniques, which you can develop further to achieve different (in most cases better) results. Please put links to your compositions in comments below! Thanks for reading! 
Have questions? Always download source PNG files for the tutorial. There are hidden secrets in them
Or use comments below! English is not my native language! I hope you point me to any errors I have.
discuss this topic to forum
