The program is named as Sothink SWF Quicker. Here is one of the effects that the program can create.
Step 1--Create text
Launch the program, click the Text tool on the left and write "Flash Kit" on the stage, illustrated as below:
Step 2--Choose text effect
Right click the Flash Kit text, choose "Break apart" and then "Create Effect...", and I am presented with a dialog, where you can choose text effect from a huge list. I chose Shadow>Ripple.

To adjust the effect properties, you can just change some values directly in the Parameter box. Click "OK" button and the effect has been finished.
(Press Ctrl+Enter to preview the movie yourself.)
Is that easy? Absolutely!
More effects it creates.
Fade>Separation2
Rotate>InvisiblePipe2
Shadow>Multi-shadow2
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