Selling complex services or products that require some coaching, education, engineering, or complicated logistics is a different game than getting people to click-and-buy simple easily shipped items. I am not saying it is always more difficult - just that it USUALLY is.

There are a multitude of tricks and tips to improve your site¡¯s sales lead generation rate. The folks over at GrokDotCom say there are more than 1100. In my experience the top three factors to increase sales leads from your website are reasonably straightforward. Drum Roll¡­

1. Clear Content
2. Professional Images
3. Contact Opportunities

Clear Content (Yes, Quality Too)

Clear content tells customers they came to the right place. Your site¡¯s content should be very clear about what it is you do. Seems obvious, right? Sure it does but pay more attention to how many sites you leave immediately after entering.

Learn how to write well online. Use keywords, bold letters, numbered and bulleted lists, short paragraphs, easily visible links, and clear images that draw attention to your best and most profitable products which brings us to¡­

Professional Images (Bright, Clear, Recognizable, Telling)

Use lots and lots of quality images. Give them alt tags and captions. Make sure the pictures are clear and descriptive even without captions. They should be bright and even enchanting. If you have to question the quality of a picture, don¡¯t use it - ever! Go take more pictures if the ones you have are not good (i.e., too dark, old, faded, ugly, etc.).

You will find that many visitors to your site are looking for what they want NOT what you sell. Providing pictures of many of your projects gives your visitors more opportunities to see what they are looking for. Countless site leads say, ¡°I want a (blank) like the one in the 3rd picture from the top on the left side of your page about (blankables).¡±

Now that they know they are on the right page and they have seen a picture of the thing they want¡­

Contact Opportunities (aka: Calls to Action)

Give your site visitors numerous opportunities to contact you. As a general rule, sites I design for clients have at least three locations for contact opportunities on each page of the website. Each contact opportunity has more than one contact method such as, ¡°Call me at (832) 628-0987 or contact me online to discuss Lead Optimizing your website.¡±

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