Storyline: One of the most popular beginnings is to tell a story. The story will tell how you have personally battled the exact same problems as your reader and will empathize with them. This will immediately connect to you reader and they will b able to see how you have gone through these problems and understand exactly what they are going through. This will help you to connect and begin to build a relationship with your potential customer. Of course your story will end by your finding a solution by using your product or service. This is a popular way to draw your reader into your sales page.
Questions: another popular way to get your reader's attention is asking 3 questions to begin with. This will often start with a statement like, "are you facing these problems:" and continue on with the 3 questions. When the reader answers yes to these questions he immediately gets involved and is drawn in to the rest of your sales letter. This is a quick way for your reader to get involved and connect to what you are going to say.
When you use these two powerful introductions you can draw your reader into the rest of your copy and they will be interested in what you have to say. Plus when you put them in a buying mood they will be more inclined to buy your product and service.
So do not just start your sales page directly with your sales pitch, draw your potential customer into your sales letter gradually and more subtly with a storyline or questions. You will convert more sales this way by subtly pre selling with an introduction and creating a buying mood in your potential customer, instead of trying sell directly.
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