What is marketing? If you are asking that question then this tutorial is for you! The tutorial focuses on the key concepts and functions that are common to most marketing situations no matter an organization¡¯s size, industry, geographic location, etc.
The tutorial is ideal for:
- students and teachers in an entry-level marketing course
- those entering the business world who have not been exposed to business courses
- anyone starting a business but who lack an understanding of key marketing concepts.
Upon completion this tutorial will be quite extensive with updates delivered at regular intervals over the next few months.
To access the topics within the tutorial click on the links below:
The Basics
Part 1 - What is Marketing?
Part 2 - Marketing Research
Consumers and Markets
Part 3 - Consumer Buying Behavior
Part 4 - Business Buying Behavior
Part 5 - Targeting Markets
Product
Part 6 - Product Decisions
Part 7 - Managing Products
Distribution
Part 8 - Distribution Decisions
Part 9 - Retailing
Part 10 - Wholesaling
Part 11 - Managing Product Movement
Promotion
Part 12 - Promotion Decisions
Part 13 - Advertising
Part 14 - Managing the Advertising Campaign
Part 15 - Sales Promotion
Part 16 - Public Relations
Part 17 - Personal Selling
Part 18 - The Selling Process
Price
Part 19 - Pricing Decisions
Part 20 - Setting Price
Marketing Management
Part 21 - Managing External Forces
Part 22 - Marketing Planning and Strategy
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