When optimizing a page, the basic first step is to know what to optimize for ¨C that is, what words or phrases you want to have a high ranking for.

It is usually a good idea for each individual page of your website to be primarily optimized around a single phrase. That¡¯s certainly not to say that you shouldn¡¯t use other keyphrases as well, but giving one of them priority is a wise strategy.

The main goal of this strategy, of course, is to be number the number one listing (or at least on the first page) in Google, Yahoo, and/or MSN when internet users type your phrase into the search box.

That¡¯s why your primary phrase should be something that people are likely to type into a search engine, and it should also be descriptive of your page¡¯s content.

Smaller websites will generally see better results when their pages are optimized for more specific ¡°niche¡± terms, rather than highly competitive terms that lots of people are trying to rank for. That¡¯s why it can be much more effective to choose a creative two to five word keyphrase rather than a single keyword with a lot of competition, such as ¡°travel¡± or ¡°finance¡±.

Finding a relevant, popular keyphrase that you will realistically be able to rank for certainly isn¡¯t easy, but it¡¯s definitely worth doing. After all, aside from blind luck, having a good idea of what you want is the only way to get it

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