Google is the most difficult search engine to optimize for at this time, however, it is also the most rewarding.

With this one search engine showing over 50% of all U.S.-originating web searches, Google provides the most traffic to your keyword.

Google is the far-end of the search-optimization spectrum, Google cares almost entirely on off-page factors: links.

For you to get, and uphold a high ranking in Google, you should be focusing on steadily gaining links from quality, related websites.

One of the more common ways of gaining links, is through link exchanges. Rumor has shown, that Google is trying to eliminate link exchanges as a form of SEO, by degrading the value of ¡®reciprocal links¡¯ or, links which link to a site which links back to the origin site. Search engine optimization experts have moved on to doing ¡®three way link exchanges¡¯, where site A links to site B, site B to site C, and site C back to site A.

Targetted, relevant, high-quality links are the kind you want to be acquiring, links from low-quality or irrelevant sites will not effect your ranking to nearly the extend a high-quality rank will.

False Rumors
The business of SEO is full of rumors, and speculation. Unfortunately, people pick this speculation up as the truth, or something that has been tested, and commonly, that isn¡¯t the case. We¡¯ve taken the rumors, and rewrote them to be truths.

Google is not just about Pagerank. Google has a very sophisticated algorithm including many levels of ranking.
The ¡®deepness¡¯ of the GoogleBot crawling your site is not directly effected by Pagerank, however, indirectly, Pagerank means more links, or links from higher-quality sites, so, the crawl-depth is effected.
Pagerank is transfered through local links, and are equal value as remote (cross-domain) links.
DMOZ is the basis of Google¡¯s directory, however, does not provide anything more towards Google¡¯s search ranking than any other ¡®high-quality¡¯ site.
Linking to Google will not increase your ranking, in fact, outbound links will not increase your ranking at all, however, it may effect the ¡¯similar sites¡¯ results.
Linking to a Google competitor will not effect your ranking, however, linking to a ¡®bad¡¯ neighborhood, or a site that has been flagged by Google as a spammy site, could result in your site being banned.
Showing AdSense on your page will not increase your ranking, and showing an AdSense competitor will not decrease the ranking.

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