Colour is an integral part of website design. Colour can attract people to your site or make them hit the close button straight away. The main thing about colour is to make your designs easy on the eyes. If a site is blinding with its bright colours people may not visit your site again. You should also have colour combinations which blend together.
Colour and its important with Google Adsense
Colour is important at the designing stage of building your website for a number of reasons. Some studies show google adsense on your website gets a higher CTR depending on its colour and its colour in relation to your website¡¯s colour. So if your website is focusing on making money from adsense you may want to consider what colours you adsense will be and where they will fit into your website. Often adsense under articles will fair better to have a background which compliments the overal colours used in your design, whereas in content ads should blend with the website design. Also I have read studies which show blue titles will get more clicks by the direct coloration people make between a link and the colour blue. This is due to the default colour for links in most browsers being blue.
Colour should be specific to your website category
Colour can also show the reader what your website is about. It can give a website a theme. If you use too many blues and white you website can have a cold feeling - often not desirable - whereas with oranges and reds you can create a warm feeling. For a gardening site you may wish to use natural colours such as browns and greens. When a person visits your site they should immediately recognize what its about. Using colours can help you with this, so try and use colours associated with the category your website is about.
How to find good color combinations and schemes
A website colour scheme should compliment each other and be harmonious. Certain colours go well with other colours. Sometimes people aren¡¯t great at recognizing this or finding colours which go well together. Below is a list of tools which you an use to find great colour schemes for your website. A thanks to TalkFreelance forums for providing the links
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